Founding Members

Our Founding Members power Good Ways. It’s thanks to the contributions of this growing team of people and nonprofits that we’re able to deliver the project. The larger this team becomes, the faster and greater our impact will be.

Some Founding Members are helping by making a financial contribution. Others are testing the app, giving feedback, sharing routes, representing the interests of a community or championing Good Ways to more people.

We can’t make Good Ways good for you without you. We would love for you to be a Founding Member. Join us.

Delivery Team

The Good Ways delivery team are growing and serving our community, developing the app and making the project a success.

Chief Exploration Officer – Dan Raven-Ellison is a parent, geographer, social innovator and National Geographic Explorer. Dan is responsible for kick-starting Good Ways, Slow Ways and the National Park City movement. Dan lives in Exeter in Devon and loves walking places.

Chief Operations Officer – Julian Lipton is a parent of two girls, radio presenter, and football fan in Hertfordshire. Passionate about teamwork, Julian has founded market-leading start-ups in sport and finance. When he isn’t working, he keeps sheep and chickens in his suburban back garden.

Lead Developer – Toby Twigger is a software engineer, and can generally be found either exploring outdoors or building websites and gadgets. He is passionate about sharing his love of walking, cycling and self-propelled adventures with everyone.

Apps – Richard Fairhurst is creator and editor of cycle.travel. Perpetually curious about exactly how cyclable that bridleway is. Thinks bike rides are better when they involve a pub stop. Inveterate NCN explorer and Sustrans group co-ordinator for North & West Oxfordshire.

Design – Anton Wade is a brand and digital designer, dad of two, nature lover and tech nerd. Founder of Make Do Design Studio, Design Calendar and slowsprint.com. When he’s not vibe coding apps, he’s out getting active with him family and cocker-poo, Molly.

Design – Manon Prost is an art director and brand designer, founder of Prost Studio. Drawn to thoughtful concepts and well-crafted execution. Detail-oriented by nature. When she’s not designing, she’s out walking her dog, June.

Support – Jasmine Pasha supports our community by responding to questions and listening to feedback. Jasmine is a mum, photographer and loves dogs.

Community Advisory Team

Our community advisors provide leadership and advocacy for people, groups and communities that will be using Good Ways. These are all funded or supported super-fractional positions. Interested to fund or support a position? Please contact us.

Handbiking – Rowena Macaulay is an inclusive design advisor, handbike user, map lover, trail rider and passionate advocate for equality of access to the countryside. Founder of Walk Colchester and Sunshine Coast Greenway team member.

Walking – Sophia Brown is the founder of Bristol Steppin Sistas, a grassroots group of black women and women of colour who are passionate about walking and enthusing who identify with our lived experience to do so.

Cycling, Swimming, Running  – Kelly Smith, founder of the Black Tri Tribe and a construction assurance engineer. She works to improve access to outdoor sport and movement for under-represented communities.  Kelly’s happiest when swimming, hiking or exploring outside.

Horse riding, Hiking, and Climbing – Sophie Sadler is a data scientist and AI researcher focused on bringing clarity to complex data. When she’s not working, she’s usually horse riding, rock climbing or hiking, and sometimes shares her outdoor adventures on her YouTube channel.

Thru-hiking – Ingrina Shieh is a programme manager, writer, and community volunteer who works on climate action and supporting people to get outdoors. She loves walking, trail running, and exploring how movement inspires creativity.

Partners and collaborators

Monitoring and Evaluation – Devon Communities Together

Paper Cartography – Urban Good CIC

Good Ways Podcast (coming soon) – Preston Street Films